What are they saying???

Advertising, commercialization, branding and so on... I know many people have commented on such as the broadened use of superlatives on labels and so on from distilleries describing their produce as mesmerizing, splendid, unique, excellent, perfect and so on.. But what if we were to take away all of those and see what's really being said about a whisky? Let's have a go at this with the new "Thor" from Highland Park Distillery. (All respect to HP, I just needed a recent bottling..)



Here is what they say:


2012

Highland Park Launches Whisky First

Mighty Thor remains one of the most renowned of all the Norse gods.

In honour of this great warrior and in celebration of its own unwavering Norse heritage, Highland Park brings you Thor. This stunning 16 year old single malt is believed to be the first whisky ever designed specifically around an individual’s character. With a natural strength like its namesake, drawing influence from the environment unique to Orkney, Thor is a truly elemental spirit. Distilled where sea turns to ocean, it represents a meeting point of nature’s forces, exuding a dynamic and bold character on the surface, but with an unexpected softer side at its heart

Thor represents the first coming for Highland Park’s stunning Valhalla Collection; a range of four unique whiskies, released annually, taking inspiration from the legendary Nordic gods of old. Not for the faint hearted, only those brave enough to accept the challenge of Thor shall be rewarded with the ultimate experience; a whisky of divine power.

Bottled at a robust 52.1% abv this limited edition whisky comes housed in a unique wooden frame, which echoes the fearsome contours of a traditional Viking long ship.



Here is what they "really" say:


2012

Highland Park Launches new Whisky

Mighty Thor remains one of the most renowned of all the Norse gods.

In honour of this great warrior and in celebration of its own Norse heritage, Highland Park brings you Thor. This 16 year old single malt is by us considered to be the first whisky ever designed around an individual’s character. At cask strength, drawing influence from the environment on Orkney, Thor is a spirit. Distilled where sea turns to ocean, it represents a meeting point of nature’s forces, exuding a bold character on the surface, but with a softer side at its heart

Thor represents the first coming for Highland Park’s Valhalla Collection; four different whiskies, released annually, named after the Nordic gods of old. Only those to drink Thor shall be rewarded with a whisky of power.

Bottled at 52.1% abv this whisky bottle comes in a wooden frame, which assembles a traditional Viking long ship.